What is a brand?

Your audience’s impression of your brand is your brand. It’s just a thought. It’s what people think and feel about your product, mission, and customer experience—all of the things that make up your company or organisation.

What is branding?

Branding is the continual endeavour to shape the perceptions of your target audiences (customers, clients, employees, etc.). It’s a strategy and process that entails the measures you take to give your product and company purpose. The goal of branding is to create a distinct and noticeable presence in the market that attracts and keeps loyal customers.

Why is branding important?

Branding is vital since it not only creates a lasting impression on customers but also informs them about what to expect from your business. It’s a technique to set yourself apart from the competition by stating exactly what you have to offer that makes you the better option. Your brand is designed to accurately reflect who you are as a company and how you want to be perceived. Advertising, customer service, social responsibility, reputation, and graphics are just a few of the tools used to build a brand. All of these aspects (and many more) come together to form a singular and (hopefully) eye-catching profile. Companies that specialize in branding in Malaysia companies make this possible for your company.

How do you brand?

  • Determine who your target audience is

Many entrepreneurs and business owners make the mistake of presuming that they are their target audience. Even if they are one of their target personas, they are usually never the majority of their intended audience. To establish a comprehensive and consistent message and brand strategy, most brands start with two or three personas.

You must understand who your target audience is to ensure that they will connect with the brand you create. If you build a brand with no specific target audience in mind, you’ll have a hard time attracting an audience, which means your branding efforts will be in vain. Only when you’ve determined who your target audience is can you start working on items like your mission statement and brand message.

  • Come up with a mission statement

Your brand’s mission statement explains why it exists. Once you have a mission statement, it will be reflected in all of your other branding initiatives. Maybe your mission is to create a mobile-friendly website, then you can just state it in your mission statement.

  • Develop your brand messaging

Your brand messaging fundamentally informs customers about who you are, what you have to offer, and why they should care. Your brand promise, positioning statement, and distinctive value proposition are all part of your messaging. Whatever product or service you provide, there are hundreds, if not thousands, of other companies that offer identical products or services, sometimes with larger budgets and more resources. Making your business stand out from other comparable businesses throughout the world is a vital component of your branding efforts. To do so, you’ll need a one-of-a-kind value proposition. It’s crucial to note that this doesn’t only refer to the features or benefits that your products or services offer; it also refers to how you improve your consumers’ lives through those products and services, as well as what distinguishes your brand.

  • Make a brand identity

It’s time to build a visual identity after you’ve defined your brand messaging. Colours, typefaces, your logo, and other stylistic components are all part of this process. Businesses like a logo with a lot of impacts–one that is easy to see and recognise as their own. 

  • Create a brand voice for your company

You should adopt a tone that is acceptable for your industry. Customers find it difficult to relate to businesses that avoid expressing their thoughts or having a personality. If you want to engage with customers, you need to have a personality. Just make sure your tone is appropriate for your intended audience.

  • Consistency is key

Whatever branding decisions you make, you must maintain consistency across all media. If you don’t, your branding will be inconsistent, which will harm your brand identification. While products and services evolve, your users want a consistent experience with your brand across platforms; if this isn’t the case, it can make your brand appear unstable or unreliable to customers. Make sure you convey the same level of confidence and consistency across all of your digital and physical platforms.

Branding 101
Ajude Oziel